How do I build a shoot board that identifies missing visuals or demonstration evidence for each launch claim?
Use “none” for missing evidence or visuals. Approval refers to the precise claim and asset in this row.
Open Launch ShotboardTry the worked example
These are the example inputs from Launch Shotboard. Replace them in the tool to run your own case.
| Scene | Claim | Owned visual | Evidence | Approval |
|---|---|---|---|---|
| 01 | Folds flat | Fold demo | Measurement card | approved |
| 02 | Fits tote | none | Tote spec | pending |
Example result
02 · Prepare · Capture visual · Get approval
Who uses this?
Product launch producers. The free online tool runs the calculation in your browser. To edit the files and use the tools offline in one business, see the €49 offline edition.
Where the idea came from
Benchcraft adapted the reviewed product launch videos and motion explainers idea for product launch producers. The rules and fictional example here were created for this tool.
Original video