Shoot
01
Folds flat — show Fold demo; evidence Measurement card.
Independent tool for product launch producers
Launch Shotboard
Build a shoot board that identifies missing visuals or demonstration evidence for each launch claim.
01 / Inputs
Work through your case
Edit the fictional example or add a line. Your entries stay in this browser tab.
02 / Review2 results
Result sheet
Prepare
02
Capture visual · Get approval
Worked example
How the check works
Method and source
Use “none” for missing evidence or visuals. Approval refers to the precise claim and asset in this row.
Benchcraft adapted the reviewed product launch videos and motion explainers idea for product launch producers. The rules and fictional example here were created for this tool.
Optional paid service
Make it fit your shop
€89 for one scoped adaptation of an approved source into a demo, captions and launch copy. Scope is agreed before invoicing.
Request a production pilot ↗