How do I identify placements that fit a sponsor’s stated language, format and minimum allocated space?
Compares the declared brief only. Reach, performance, pricing and acceptance are separate decisions.
Open Placement Brief MatchTry the worked example
These are the example inputs from Placement Brief Match. Replace them in the tool to run your own case.
| Placement | Slot language | Sponsor language | Slot format | Wanted format | Space words | Brief words |
|---|---|---|---|---|---|---|
| Field Notes | English | English | Mention | Mention | 55 | 40 |
| Short Notes | French | French | Mention | Feature | 30 | 45 |
Example result
Short Notes · Skip · Format mismatch · Short by 15 words
Who uses this?
Independent sales editors. The free online tool runs the calculation in your browser. To edit the files and use the tools offline in one business, see the €49 offline edition.
Where the idea came from
Benchcraft adapted the reviewed niche newsletter or directory sponsorship idea for independent sales editors. The rules and fictional example here were created for this tool.
Original video