How do I compare each segment’s share of responses with its share of the invited population?

Try the worked example

These are the example inputs from Sample Mix Check. Replace them in the tool to run your own case.

Example result
26.67 pp maximum mix gap

Who uses this?

Research reporting lead. The free online tool runs the calculation in your browser. To edit the files and use the tools offline in one business, see the €49 offline edition.

Where the idea came from

Compare each segment’s share of responses with its share of the invited population. The creator advocates putting a prototype in front of people and collecting evidence about real use. Benchcraft designed this tool’s inputs, decision rule and example for this office task.